It is the mindset!
Richard puts a big bottle of green liquid on the table. “Here, you see this?” he asks. “A young boy produces his own liquid soap and wants to start selling it.”
Before I know it I find myself behind the office building, washing my hands, whereby the water is carefully poured by Richmond, the owner of Soft Productions Africa, an ICT company in Accra.
“Can you feel the soap being soft and soapy?” Richard laughs. “It is good right?” This is exactly why people come to Soft Productions Africa. They can get practical training in marketing and design and obtain skills to represent themselves more effectively and, at the end of the day, sell more products.
Youngsters joining the program sign up and note down their level of experience. Every Wednesday they come in and get vocational training relating to their field of interest. So far Soft Productions Africa has 8 members already and everyone got assignments to work on varying from making compliment cards to graphic design jobs and from video shooting to software development.
“The jobs are there and the youth is ready, we only need initiatives like these to prepare them for this demand by providing practical training.”
Richard also known as Smart studies at the University for Development Studies upcountry, has his share in Soft Productions Africa and is Google Ambassador trying to increase access to information amongst his fellow students.
According to Richard it is all about the mindset.
“People think that carrying things on your head is the only way to sell products but there are alternatives.”
Soft Productions Africa is one of these alternatives to unemployment and limited preparedness to the job market by offering vocational training combined with business development. With their motivated and strategic team, a simple idea and low costs, they are able to move fast in recruiting members, providing training and generating jobs.
This is precisely what I believe Tech Support Ghana can mean to youngsters in Tamale. In it’s slightly different approach and organizational structure, being another sustainable local alternative for job creation in Ghana.